How Violent Video Games Negatively Impacts The Developing...

How Violence in Video Games Negatively Impacts the Developing Child Haley Frost Westview High School The topic of violence in video games has been a highly controversial conversation for many years. According to a 2010 Kaiser Family Foundation study, 10 hours and 45 minutes on average are spent per day using technology among all 8- to 18-year-olds, which is over a 2 hour increase over the past five years (Rideout et al, 2010, 2). Exposure to violent video games is significantly linked to increases in aggressive behavior, aggressive cognition, and delinquency and decreases in prosocial and helping behavior (Anderson, 2004, 118), consistent with the General Affective Aggression Model. This model predicts the short and long term effects of violent video games on aggressive behavior. Many experiments have proven this, though there are some researchers who think that the results may be flawed and that the research needs to be corrected. Video game violence controversy dates back to archaic games like Space Invaders and Pac-man, as the object of these games was essentially to kill. The real debates, though, began in 1993 when games like Mortal Kombat and Night Trap were released. In Mortal Kombat, the player is engaged in a street fight with an opponent and at the end if the latter has been brutally weakened, the player is given the reward of â€Å"Fatality†. This reward involves heinous acts that range from setting the opponent on fire until his skeleton is visible orShow MoreRelatedHow Violent Video Games Negatively Impacts The Developing Child2061 Words   |  9 Pages How Violence in Video Games Negatively Impacts the Developing Child Haley Frost Westview High School The topic of violence in video games has been a highly controversial conversation for many years. According to a 2010 Kaiser Family Foundation study, 10 hours and 45 minutes on average are spent per day using technology among all 8- to 18-year-olds, which is over a 2 hour increase over the past five years (Rideout et al, 2010, 2). Exposure to violent video games is significantlyRead MoreEffect of Violent Video Games on Teenagers1070 Words   |  5 PagesIntroduction Violent video games are special games, which negatively influences to the attitude and behavior. These video games are popular between children and teenagers. Since 1980-s years violent games are in political discussion. Because when teenagers usually play violent video games, they are becoming aggressive and then they face with psychological problems. For this, some people claim that violent games are harmful for society and they affect to behavior and health. It was interested inRead MoreThe Impact Of Media On Child Development1510 Words   |  7 Pagesand entertainment play a huge part in child development, as technology has seemed to overpower today’s generation. Nearly, forty percent of the human populations have access to an Internet connection at home via any device type and connection, when in 1995; it was less than one percent. The first billion internet users were reached in 2005, the second in 2010 and the third just recently in 2014 (Manual for measuring ICT.., 2017). The statistic demonstrated how much we as a population revolve aroundRead MoreNegative Impact Of Video Games On Children1278 Words   |  6 PagesNegative Impact Of Video Games When you look around these days, kids as young as five years old are holding their portable devices as their eyes are glued to their screens and their minds clueless about their surroundings. Increasing violence and contents of the video games have a huge impact on our generation of young children mentally and physically. When I was growing up, video games used to be a source connecting people around the world with their mutual love of fun filled games. However, overRead MoreParents A Choice For Children : Parents Making A Choice1833 Words   |  8 Pagesa Choice Parents often complain how video games are too violent for their children and that it could have a negative impact towards their behavior. That can be true if the child is given a game that is rated higher than its intended audience. Even if it sounds like an unwise choice to give a kid a violent game, it’s up to the parent to decide if their kids get a rated â€Å"E† for everyone game or a rated â€Å"M† for mature game. Children should defiantly not be given game titles that aren’t intended forRead MoreViolent Media Is Good For Kids1324 Words   |  6 PagesWhen it comes to the topic of violent media, some of us would readily agree it’s a controversial subject as to whether kids should or shouldn’t be exposed to it. This is because many children who view violent media react negatively rather than not being affected at all. Where this agreement usually ends, however, is on the question of what effects does it have on children. Whereas some are convinced that it is a healthy alternative for kids to express themselves, others maintain that it causes kidsRead MoreDo Video Games Lead Violence?1537 Words   |  7 PagesDo Video Games Lead To Violence What happened to riding bikes around the neighborhood? Did the evolution of the technology helped the society to have a better understanding about each other, or was it the opposite? It has been a queer about it. Since the technology advanced, there are these video games, which have taken place engaging people on a deeper level causing some advantages and disadvantages in our society. Playing video games can lead to an aggressive behavior like fighting, bullingRead MoreThe Impact of Computer Games in the UK Essay1561 Words   |  7 Pages High technology has conquered our world and it cannot not to have any impact on people who use it. Children are those who may suffer most because they are â€Å"screen addicted† from a very early age. According to Thomas (2011) an average modern child spends four hours thirty minutes in front of the TV or computer each day which includes one hour fifty minutes online and two hours forty minutes watching television. However, Trybus (2014) claims that gaming technology may help significantly in the educationRead MoreInformative Speech : Video Games And Violence1316 Words   |  6 PagesTopic: Video Games and Violence General Purpose: To Persuade Specific Purpose: My audiences will stop playing video games long enough not to cause people to exhibit aggressive behavior. Proposition: We should not play video games for long periods of time in order to avoid addiction and aggression Introduction: I. Attention Getter: * To start off how many of you guys play video games? (Video) Imagine you’re the person playing this video game. How do youRead MoreThe Effects Of Video Games On Children2140 Words   |  9 Pagescognitive development in youth; some approaches are: school systems, puzzles, board games, society, media, etc. There is one approach that has been given various amounts of feedback, which has been linked to both positive cognitive development and negative influences. Video games have been linked with improving educational benefits amongst all age groups; however, for every positive there must be a negative. Video games have been branded with a reputation for social issues, physical aggression, and in

An Analytical Essay On Online Privacy - 1850 Words

NIT2201 IT Profession Ethics ASSIGNMENT 1 An Analytical Essay on Online Privacy NAME: RAMDEEP SIWACH STUDENT ID: S4552144 Table of Contents Privacy and Digital Privacy 2 Digital privacy in Australia 2 Loss of online privacy 2 Ways to protect digits privacy 3 Case study on Digital Privacy: â€Å"Girls Around Me† 4 Case Study on Digital Privacy: â€Å"Double Click Controversy 5 CONCLUSION: 5 REFERENCES: 6 Privacy and Digital Privacy Privacy is not described in law, and providing a definite definition is difficult. Privacy relates to the principles of human self-esteem, human uniqueness, the importance of aloneness, and can be described as ‘the right to be left alone . When something is private to a man, it implies as a rule that something†¦show more content†¦They agree with the statement if you ve got nothing to hide, you have nothing to worry about. But it s not always true as we are surrounded by technologies, all the machine like a smart phone, GPS, camera, CCTV records your behaviour and somebody somewhere can access it. This digital world is full of concern and threats to privacy like- †¢ Facial Acknowledgment programming is building a database: Facebook and Google+ each offer photograph sharing instruments to a large number of clients. Facebook states that the information is remained private, however, who knows how the information is utilized after it is sold to foreigner organizations. †¢ Cell Phone GPS functionality provides easy location tracking: Nowadays every phone has GPS system in it. By using the GPS via your car or cell phone, you are accepting to use a government-owned tracking system. This, in turn, means you are cooperatively sharing your location information. †¢ Cookie Proliferation has reached troubling levels: An assortment of online substances embeds Cookies into your computer, a portion of the cookies at that point enable organizations to track you as you move over the Web. According to a survey in the UK, only 15% of respondents said they knew at least a fair amount about it. This is astonishing, given that an initial warning banner appears on websites informing the user if the site uses cookies. †¢ ICLOUD Attack: Although Apple iCloud came under attack last year when hackers apparently stoleShow MoreRelatedHow Analytics Helps An Organization Optimize Their Business Processes1730 Words   |  7 PagesIntroduction Analytics is defined, according to online-behavior.com, as the â€Å"process of obtaining an optimal or realistic decision based on existing data.† [1]. Davenport and Harris (2007), defined analytics, as the â€Å"extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.† [2]. An article titled Outsmart the Competition by Jackie Zack in Teradata Online magazine states that â€Å"analytics can help an organizationRead MoreThe Impact Of Contemporary Trends On Data Science1625 Words   |  7 Pagescreated daily. That is not only a challenge, but an opportunity for all kinds of organisations to upgrade their thinking and decision making systems from traditional, which should determine who will win in the big data era in the near future. This essay will therefore discuss some of the main factors driving the innovation, and transformation issues in this process. Also, opportunities in solving problems from data perspective will be outlined and analysed especially for the business organisationsRead MoreFunding Wide Ranging Development Objectives2023 Words   |  9 PagesESSAY 1 Several of our class sessions concerned the need for creativity in financing wide ranging development objectives. There was little discussion of the integrity of these lofty goals. What is a reasonable critique of the SDGs and MDGs? For some inspiration, see the work of William Easterly. Achievements of the Millennium Development Goals (MDGs) are many. Over the 15 years of their implementation significant progress was made in areas of poverty, gender equality and environmental sustainabilityRead MoreSocial Media Personas vs Real-Life Behavior1519 Words   |  7 Pages(2002) theory that people under secrecy tend to express themselves more freely and sincerely than they would in a face-to-face interaction since they are not subject to the usual social rules and norms. This theory sheds insight on the problem of online interaction. Correspondingly, anonymity may also encourage people to explore different aspects of their identity in a way that is not possible or sanctioned according to traditional social rules and norms (Turkle, 1995). Twitter makes physcial appearanceRead MoreSocial Networking: Online vs Offline Identities1154 Words   |  5 PagesBoyd (2010) argued that social media platforms like Twitter encourages members to use their actual identities but it does not mean people are presenting themselves online the way they do in real life. A real-life persona is an identity that a person uses to present himself in the real world according to Goldbeck et al. (2011) while an online persona is an identity that a user establishes to represent himself on the Internet. Personas have been known to affect the way a person acts in the Internet andRead Moredsfsdsfs4469 Words   |  18 Pagesour fundraiser would be done within an hour. If Wikipedia is useful to you, take one minute to keep it online and ad-free another year. Please help us forget fundraising and get back to Wikipedia. Thank you. One-time Monthly* $3 $5 $10 $20 $30 $50 $100 $ Problems donating? | Other ways to give | Frequently asked questions | By donating, you are agreeing to our donor privacy policy. The Wikimedia Foundation is a nonprofit, tax-exempt organization. *Monthly payments will be debitedRead MoreMarketing Audit Essay4283 Words   |  18 Pagesbe on the original version of the PSP and also some emphasis would be given to PSP Go, to elaborate on the current product that SONY is promoting. Through this analysis, we hope to discover whether SONY has adopted the appropriate strategies and analytical thinking in their marketing techniques to promote their product to their target markets. Background Portable media industry Portable gaming consoles have been in kids hands for more than 20 years in the United States and nearly 30 yearsRead MoreData Minning in the Contemporary World2207 Words   |  9 Pageswell-known director, a bankable star and a popular concept, in the television business. This is a entirely winning of data mining. 3. How does data mining work? With large-scale information technology has been progressing separate transaction and analytical systems, data mining builds the connection between the two. Normally, everal types of relationships are sought: Classification: stored data is used to put data into predetermined groups. Estimation or prediction: data is mined to anticipate patternsRead MoreIs The Iso 27001 Beneficial For It Governance Within The Modern Enterprise?2572 Words   |  11 PagesJames Anthony Whelan (i7245831) Computing Framework Digital Forensics Cyber Security (Hons) Level I Word count: 2353 Persuasive Essay: Is The ISO 27001 beneficial for IT governance within the modern enterprise? Introduction This essay is aimed to help readers to explore whether or not the ISO 27001 Model is beneficial for IT Governance within the modern enterprise. This will ultimately be achieved by looking at existing research, which includes journals, articles, websites and otherRead MoreStudent Information System6572 Words   |  27 PagesInformation System that can be only use in C.M Recto High School to have much accurate, organized of students’ information and to ensure data integrity, privacy, and security in an open-access environment. 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Aristotle’s Theory of Poetics Free Essays

Aristotle’s Theory of Poetics Research Assignment Aristotle bases his theory of poetics on greek tragedy. He defines tragedy as â€Å"the imitation of an action that is serious and also as having magnitude, complete in itself. † (Melani, 2009) He views that, â€Å"Tragedy is a form of drama exciting the emotions of pity and fear. We will write a custom essay sample on Aristotle’s Theory of Poetics or any similar topic only for you Order Now Its action should be single and complete, presenting a reversal of fortune, involving persons renowned and of superior attainments,and it should be written in poetry embellished with every kind of artistic expression. † . (Melani, 2009) Usually the writer would present the emotions of pity and fear within tragedy which interprets catharsis. Aristotle viewed the term catharsis as the â€Å"purging† of emotions such as pity or fear which are triggered with tragic action within greek plays Aristotle draws a difference between tragedy and other genres, as the audience watches the tragedy, they feel a â€Å"tragic pleasure of pity and fear†. In order for the tragic hero to arouse these feelings in the audience, he cannot be either all good or all evil but must be someone the audience can identify with; however, if he is superior, the tragic pleasure is intensified. His disastrous end results from a mistaken action, which in turn arises from a tragic flaw or from a tragic error in judgment. â€Å"Often the tragic flaw is known as hubris, pride that causes the hero to ignore a warning. It has been suggested that because the tragic hero’s suffering is greater than his offense, the audience feels pity; because the audience members perceive that they could behave similarly, they feel pity. An example of this is evident within the tragedy Oedipus Rex. (Melani, 2009) Catharsis Aristotle argues that the best tragedies and some of the best plays, since Aristotle considers tragedy to be the highest dramatic form, when the use of reversal and recognition to achieve catharsis is present during a tragedy or a play, he finds that with this aspect in perspective they are the best. Aristotle often writes reversal works with a story’s spine or center in order to ensure that the hero comes full circle. An example of this is highlighted in the play Oedipus Rex, a hero who undergoes such a reversal and thus has cathartic self-recognition. Aristotle considers catharsis to be a form of redemption such that even though Oedipus’ recognition is tragic it still redeems him: he no longer lives in ignorance of his tragedy but instead he decides to accept his fate. He sees that redemption is not the only result of catharsis; the audience also undergoes a catharsis in a good drama. The hero’s catharsis induces both pity and fear in the audience, they pity the hero, and fear that his fate could possibly happen to us. Mimises Aristotle believes that there are two main aspects to think of art: some would consider art to be an expression of what is original and unusual in human behavious whilst Aristotle argues that art is â€Å"imitative†, it is a representation of life, and this idea motivated Aristotle. â€Å"He devotes much of the Poetics to exploring the methods, significance, and consequences of the imitation of life. Aristotle concludes that art’s imitative tendencies are expressed in one of three ways: a poet attempts to portray our world as it is, as we think it is, or as it ought to be. † (Zuern) Aristotle believed that all poetry is an imitation or mimesis. Aristotle imagines that poetry springs from a basic human delight in mimicry. Humans learn through imitating and are fascinated by looking at imitations of the perceived world. The mimetic dimension of the poetic arts is, always representational. This was known as mimesis. During Aristotle’s time, critics considered epic poetry to be the supreme art form, but Aristotle though differently, he viewed tragedy as the better of the two forms. Aristotle believes that tragedy, can entertain its written form, but also can translate onstage into a drama of spectacle and music. Aristotle often felt that the use of the word â€Å"unity,† was sometimes misunderstood. He considers that unity is the ability of the best dramatic plots to revolve around a central axis that ‘unites’ all actions within a play. Aristotle believed that a unified drama will have a ‘spine’: a main idea which motivates all the action, character, thoughts, diction and spectacle in the play. (Gradesaver, 2012) Work Cited  · â€Å"Aristotle’s Poetics Study Guide. † . 4Shared, n. d. Web. 6 Sep 2012. .  ·Ã¢â‚¬ Aristotle’s Poetics Themes. † GradeSaver . N. p. , n. d. Web. 6 Sep 2012. .  ·Melani, Lilia . â€Å"Tragedy. † . N. p. , 13 March 2009. Web. 5 Sep 2012. .  ·Zuern, John . â€Å"Aristotle Poetics. † CriticaLink. University of Hawai`i, 1999. Web. 6 Sep 2012. . How to cite Aristotle’s Theory of Poetics, Papers

Key Statistics for Merthyr Tydfil

Question: Describe about the Key Statistics for Merthyr Tydfil? Answer: Situational Analysis In order to perform a situational analysis for Trinity Child we can perform PEST Analysis and SWOT analysis. PEST Analysis Political There are not many political factors which affects a childcare organization in the UK. There are employment policies for the employees and the regulations for the operation of childcare organization but otherwise the laws, national and local authorities are favorable for this business. Economic From macro-economics standpoint, UK is on track to become the fastest economy in the G7 countries and among the european union. (Allen, 2014). Apart from that things that specifically affect the childcare industry are factors such as population growth, child population, employment, income growth and childcare costs. All these factors are in favour of Trinity because a favorable general population growth and a stable child-population growth i.e., live births means favorable business for Trinity as older childrens will be replaced by new borns. A decreasing unemployment rate means more and more people are able to afford childcare services which in turn creates more demand for Trinity. This is also favourable for Trinity because unemployment has been on a decline in UK. Apart from that, household incomes are on the lower side in Merthyr Tydfil county which makes non-commercial childcare more appealing as an alternative to the commercial childcare services (Aelodau, 2008). Technological With technological advances of the internet and access to cheap and high-speed internet access, mothers all around the UK are now more internet adept and are accessing information on topics such as childcare, health among others (Aelodau, 2008). At the same time, the use of social web has also boomed (LLC, 2013). This makes it an excellent opportunity for Trinity child to utilize such avenues to reach out to more and more mothers in UK. Social Increasing belief among parents who believe childcare is not just a mother's responsibility. However majority of mothers are still unable to make use of child care primarily because it is expensive. At the same time, research has proven that from birth to 6 years are the crucial period where lots of skills needed to attain higher level education and social adjustment are attained at the same time a child without a pre-school education suffered from lower cognitive output. SWOT Analysis Strengths The first obvious strength is that its an extremely low cost offering from commercial services. m A wide variety of service offerings which uniquely fills various gaps in traditional commercial service providers. Easy to attract fresh talent as theres a large pool of highly motivated and dedicated volunteers ready to take part in a community-oriented organization Weaknesses weak capital reserve The entire organization depends upon donation largely so if the flow of donation falls short, their operations would suffer. This would put them at a weaker spot compared to their competitors.The majority team would be young to begin with and have little to no experience because most of them would be volunteers. Threats Threat of competition from for-profit service providers Competitors could quite easily promote their businesses in better way because of sufficient marketing budget Mindset of parents since they might equate a not-for-profit venture with lousy and careless service An increasing household income in future could generally mean that parents would be able to afford commercial alternatives which in itself might be a deterrent from non-commercial service providers. Opportunities Late entrant to the market hence have the opportunity to learn from others mistakes and position their service in a better way WG Policy focusing on child poverty Sponsorship opportunities Opportunity to attract fresh talent from the large community of volunteers who could help in operations as well as in the ground-level marketing campaigns Could attain an opportunity wherein the organization can feature and thereby market itself among social organizations, ngos and other such networks Business Objectives Mission To improve life chances and support social inclusion of children and their families within the community, provided through a community owned Child and Family Centre providing education, affordable quality childcare, family support and health services Objectives To improve the life chances and support the social inclusion of children and families. To improve educational, health and economic prospects of children and families however that family may be defined. Marketing Objectives (SMART Approach) Marketing Objectives in general Increasing brand awareness among parents of methy county in the age group of 20 to 55 in the first year of the marketing plan Increasing awareness of prime services offered by Trinity from nonexistent to atleast 10% of the target market in the first year of marketing plan Achieving an 80% fill-rate of the class of the entire child care servicing unit in its first year of the commencement of the marketing plan Recruit over 100 volunteers from different volunteering platform to carry-out the ground level marketing Digital Marketing specific objectives Creating a digital presence based on analysis of similar organisations and best practices in the industry, so that visitors using the digital media will be more likely to engage with Trinity CFC and its products/services Securing unique page names and usernames on Social Media pages on platforms such as Facebook, Twitter and YouTube Integrating all channels of digital communication and marketing with the website as well as offline communication channels Initiating the digital marketing strategy Conducting a digital marketing research for SEO to identify keywords relevant to Trinity and the industry in general. Finding at least 50 such keywords To conduct a further research on keywords to identify their placement in the content of the website, how frequently they are used, amount traffic they attract, etc. density of a keyword in a particular page, high density keywords provides good rank of the page. Besides them highlighting of content is also there like html . Conducting a digital marketing research to identify some potential and other avenues for both paid and free digital banner-based and link based advertising. Identify at least 20 high-traffic paid websites for banner advertising as well as 10 high-traffic free websites for banner and link based advertising. Conducting a digital marketing research to identify keywords and phrases to be used for SEM. Identifying at least 20 such keywords relevant to the organization and the industry.The placement of ads will be performed by adsense tool of Google and similar tools from Bing and Yahoo. Designing of landing pages on Facebook, Twitter and YouTube by paying particular attention to the branding use on websites so as to ensure homogeneity. Identifying potential sub-groups, pages , tags and platforms on Facebook, Twitter and YouTube to help carry out paid advertising on these platforms effectively reaching the most specific target audience. Growth with digital marketing strategy Receiving 3000 unique visitors every month by the end of the first year Achieve a ranking of 1st page in at least 5 high ranking keywords on major search engines by the end of first year Achieve a ranking within first 3 pages in at least 20 high to medium ranking keywords on major search engines Attaining at least 20% of visitors on the site from SEO alone by the end of the first year Attaining at least 20% of the visitors on the site from Social Media Marketing alone by the end of first year Attaining a return of 50 visitors from 10GBP spent on paid marketing initiatives Spend no more than 2.2GBP average per click Achieve a CTR rate in excess of 2.3% by the end of first year Achieving at least 50,000 of genuine followers on YouTube, Facebook and Twitter combined from the target market Optimizing website as well as social media pages with the most relevant keywords Engage with at least 5% of the connected followers on social media pages using analytics and listening tools Segmentation, Targeting and Positioning Segmentation Parents with young kids are our entire market. If we try to segment the market, we get the following divisions: Stay-at-home parents with infants Stay-at-home parents with 1 to 3 years old kid Stay-at-home parents with 3 to 5 years old kid Working parents with infants Working parents with 1 to 3 years old kid Working parents with 3 to 5 years old kid Targeting However the focused segment would be stay at home parents with infants, working parents with infants as well as stay at home parents with 1 to 3 year old kids and working parents with 1 to 3 year old kids. This is because of two reasons. First, the organization wants to keep its focus narrow and provide only those services which they can deliver effectively and secondly because this is group where most of the parents look out for child care services. Positioning The services would be positioned in such a way that the segment group finds it attractive. The segment group with working and staying-at-home parents with infant kids would be attracted because their child would be taken care by women who had been mothers. So its ensured that there will be utmost care and diligence and that their kids would be in safest hands. While the other segment wherein both working and stay-at-home parents with kids of 1-3 year old would be attracted because their kids would be put in a stimulating and fun environment which is dynamic, safe and educational for them so that they could learn skills required for higher education and better adjustment in life. However in both of the case, well-trained and well-behaved staff, safety and security will be a common element. Tactical Plan Social Media Marketing Plan Non-paid activities - This tactic will include news sharing, content uploading, company updates and success stories. The news will be gathered from government organization which publish our achievements The content will be displayed on our website. The content will be dynamic and will get replaced with most updated content i.e. statistics and success stories. The content and company updates will be prepared by the companys staff on the basis of feedbacks received from organizations events. The content can be the upgraded statistics of the company and video recording of the events held and volunteers. In addition to the companys site, the free marketing tools will also be employed - Facebook, Twitter and Youtube. A facebook page of the organization will be made and targeted to segments which are mentioned in above section. Every news and new updates will be posted here. A youtube channel will be created where recorded events are uploaded. The updates will be posted on Pinterest as it has a higher number female visitors. Engaging with audience - On every single Facebook like, a thankful message will be posted. Every single comment will receive a specific reply. It can be an answer to the query or starting conversation by dragging the user on the website. Facebook posts will have images of various events, volunteers and each of them will be tagged to maintain a connectivity with the visitors. Special issues will be posted on Facebook and Twitter which will initiate the conversation and finally bring them on the website. Opinions polls on same issues will also be conducted on Facebook along with some quizzes and organizational content. Following digital marketing and social media marketing ethics will be considered to maintain the consistency of tools and messages - Ensuring consistency on all platform (i.e., timing of updates, number of updates per day, writing style consistency, consistency in messages being conveyed etc) Ensuring only useful and interactive contents Ensuring content are short, objective and free from any abuse and bias Any important comments/replies from people sohuld be taken into consideration, any question should be followed up with a reply etc Paid activities - Picking up the best news, contents, updates and stories and marketing on the identified pages, hashtags, groups etc from above and then creating an ad based on that and then targeting the right audience. The placement of ads will be governed by adsense tool. Search Engine Optimization Plan Onsite-SEO Keywords research and analysis Keywords Implementation - The keywords will be placed in meta tags of the pages. The high-traffic keywords will be placed in the heading of pages i.e. title tags, headings, alt tags of images and internal links. All the URLs will have descriptive title tags (GoogleUserContent, 2015). The canonical link tags will also be added. The speed of a page loading will also be recorded along with density of keywords. Keywords tracking Search engine submission Offsite-SEO The keywords will be placed in the anchor text i.e. name of the link (Bargeron, 2001). There will be no dead links. The traffice will increase as the links will be placed on the quality link partners which are already established. The site will be submitted to web and industry directories which confirms the legitimacy of site. Google analyitcs will be used to generate website traffic reports. Link Building Article Submission on directories Directory submission Classified sites submission Paid Search Engine and Banner Marketing The content will include the recently held events and percentage increase in the number of volunteers and people served irrespective of nationaltiy. Google, Bing, Yahoo will targeted in the first two years. Thereafter, depending on the nationalities of people, country-specific search engine will also be targeted. Apart from this, paid marketing will also include advertising on high traffic websites which are related to theme of this website. These may include high-traffic sites, sites such as WHO and UNESCO. Action Plan Team member Job description Team 1 (size of 3-5) Build awareness and engage with people on facebook, Twitter and YouTube. Marketing campaign launch first on Facebook with Twitter and YouTube to follow. Creating of website content Creating of daily posts Monday to Friday. Engaging with audience on all Social Media platforms Post engaging questions Mention about personal life experiences Monitoring of performance and recording it in a separate spreadsheet Team 2 (size of 1-2) Carry out Facebook, Twitter and YouTube advertisements Creating of content and creatives wherever necessary for the same Monitoring performance of advertisements Team 3 (size of 2-3) Keywords research Competitor Analysis Keywords implementation Article Submission Link building Directory submission Monitoring of performance using analytical tools on a spreadsheet Team 4 (size of 1-2) Identifying websites and other avenues for paid marketing iniatives Carrying out paid marketing activities on Search engines Monitoring performance of paid marketing activities Performance measurements Key performance measurements include visitors to websites, ranking of keywords on search engines, receiving visitors via SEO, receiving visitors via social media marketing and attaining a certain amount of followers or likes on social media accounts of the organization. Visitors on website are to be measured with the help of an in-built website analytics tools such as Google Analytics and an external analysis tool such as compete.com (Google, 2015). The performance and metrics, will be noted down in a spreadsheet every week with a performance review every quarter. The ranking of keywords will be tracked with the help of search engine specific keyword tool and its performance will be monitored daily. The CTC rate will be monitored daily. In order to ascertain, the number of visitors on the site from SEO and from Social Media the in-built analytics tool such as Google Analytics will be used. This calculation will be done quarterly. All of the paid marketing initiatives including search engine advertising, banner advertising and article advertising will be summarized weekly and its ROI will be measured. The benchmark here being 20 visitors / 10 GBP and a max of 2.2 GBP per click. Inbuilt analytical tools of the social media platforms will be used to understand the engagement, reachability, impact and growth rate. Control and Measurements Measurements related to the specific objectives of the digital marketing plan are outlined earlier in this document which includes visitors to website, followers on social media accounts, keywords and their impact among others. The responsibility and frequency of measurements has been listed earlier. Measurements actually happens daily automatically in the background, only it is observed and noted down at specific intervals. Measurements are to be reviewed every quarter. A mathematical formulation will be prepared in order to predict if the objectives will be met by the end of the year or not, if it is found that the current trend does not paint a favourable picture at the end of the year then additional funding, team and / or activities will be employed to correct the variance in the long run. However, a variance of +/- 10% is ignored. References Aelodau, G. (2008).Key Statistics for Merthyr Tydfil. [online] Wales. Available at: https://www.assembly.wales/NAfW%20Documents/merthyr_tydfil.pdf%20-%2018042008/merthyr_tydfil-English.pdf [Accessed 26 Mar. 2015]. Allen, K. (2014).UK on track to be fastest growing G7 economy despite slowdown. [online] the Guardian. Available at: https://www.theguardian.com/business/2014/oct/24/uk-economic-growth-slows [Accessed 26 Mar. 2015]. Bargeron, D. (2001).Robustly Anchoring Annotations Using Keywords. [online] Microsoft. Available at: https://research.microsoft.com/pubs/69898/tr-2001-107.pdf [Accessed 26 Mar. 2015]. Google, (2015).Google analytics. [online] Available at: https://static.googleusercontent.com/media/www.google.com/en//grants/education/Google_Analytics_Training.pdf [Accessed 26 Mar. 2015]. GoogleUserContent, (2015).Search Engine Optimization Starter Guide. [online] Available at: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf [Accessed 26 Mar. 2015]. LLC, B. (2013).2013 UK Report. [online] BabyCenterSolutions. Available at: https://www.babycentersolutions.com/docs/BabyCentre_2013_UK_Social_Mum_Report.pdf [Accessed 26 Mar. 2015]. Answer: Marketing Objectives (SMART Approach)